Privacy Policy

Nature Comfort Co. Privacy Policy

Last Updated: July 2026

At Nature Comfort Co., we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit naturecomfortco.com (the "Site") or make a purchase from us.

By using our Site, you agree to the practices described in this Privacy Policy.

Information We Collect

When you visit our Site, we may automatically collect certain information about your device and browsing activity, including:

  • IP address
  • Browser type and version
  • Device information
  • Time zone
  • Pages visited
  • Products viewed
  • Referring websites or search terms
  • Shopping activity
  • Cookies and similar tracking technologies

When you place an order or create a customer account, we may collect information including:

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Phone number
  • Payment information (processed securely through our payment providers)
  • Order history
  • Customer account information

Cookies & Tracking Technologies

Nature Comfort Co. uses cookies and similar technologies to improve your shopping experience, analyze website performance, and support our marketing efforts.

These technologies may include:

  • Essential cookies required for website functionality
  • Performance cookies
  • Analytics cookies
  • Advertising and marketing cookies
  • Web beacons
  • Pixels
  • Tags

We currently use technologies provided by:

  • Shopify
  • Google Analytics
  • Google Merchant Center
  • TikTok Pixel
  • TikTok Events API

These tools help us understand how visitors use our Site, improve website performance, measure marketing effectiveness, and provide more relevant advertising.

You can control cookies through your browser settings; however, disabling certain cookies may affect the functionality of our Site.

How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders
  • Process secure payments
  • Provide shipping updates
  • Communicate with you regarding your purchases
  • Respond to customer service inquiries
  • Prevent fraud and improve security
  • Improve our website and customer experience
  • Analyze website traffic and shopping behavior
  • Send promotional emails, newsletters, special offers, and product announcements to customers who choose to receive marketing communications

You may unsubscribe from promotional emails at any time using the unsubscribe link included in those emails.

Payment Processing

Payments are processed securely through trusted third-party payment providers.

Depending on the payment method selected at checkout, we currently accept:

  • Major credit and debit cards
  • Shop Pay
  • Shop Pay Installments
  • Apple Pay
  • Google Pay
  • PayPal

Nature Comfort Co. does not store your complete payment card information on our servers.

Sharing Your Information

We only share your information when necessary to operate our business and provide our services.

This may include sharing information with trusted third parties such as:

  • Shopify
  • Payment processors
  • Shipping carriers
  • Google Analytics
  • Google Merchant Center
  • TikTok Business Tools (including the TikTok Pixel and Events API)

These providers may process information on our behalf to help operate our website, fulfill orders, analyze website performance, improve marketing efforts, and provide customer support.

We may also disclose information when required by law or when necessary to protect our legal rights.

Marketing & Advertising

Nature Comfort Co. currently uses Google and TikTok technologies to better understand website traffic, measure advertising effectiveness, and improve our marketing efforts.

These technologies may collect information regarding your interactions with our Site to help us understand customer behavior and improve your shopping experience.

We do not sell your personal information.

Customer Accounts

Customers may choose to create an account on our Site to:

  • View order history
  • Save shipping information
  • Speed up future purchases
  • Manage account information

Creating an account is optional.

Data Retention

We retain customer and order information for legitimate business purposes, including:

  • Order fulfillment
  • Customer service
  • Accounting
  • Tax reporting
  • Fraud prevention
  • Compliance with applicable laws

If you request deletion of your personal information, we will honor applicable legal requirements while retaining information we are legally required to maintain.

California Privacy Rights

If you are a California resident, you may have certain privacy rights under applicable California law.

Subject to applicable legal exceptions, you may request:

  • Access to the personal information we maintain about you
  • Correction of inaccurate personal information
  • Deletion of eligible personal information

To exercise these rights, please contact us using the information provided below.

Children's Privacy

Nature Comfort Co. is intended for individuals who are 18 years of age or older.

If you are under the age of 18, you should use this Site only with the involvement of a parent or legal guardian.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, technology, legal requirements, or operational needs.

Any updates will be posted on this page with a revised "Last Updated" date.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Nature Comfort Co.

Email: support@naturecomfortco.com

Mailing Address:

8880 Cal Center Drive, Suite 400

Sacramento, CA 95826